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Overview

Need to implement, maintain, and support a Customer Relationship Management (CRM) application in your organization? With the skills gained from this program, you will be able to create and develop a responsive and robust CRM implementation using Microsoft Dynamics CRM software.

A five percent gain in customer retention can increase your company’s lifetime profits by 50% or more. Customer relationship management is the discipline of working with customer-specific data to optimize business relationships with former, current, and prospective customers. The skills obtained in this program will help you identify your specific business requirements; plan your project; install and configure the software; and employ advanced features of CRM to manage customers, complete marketing campaigns, and manage client relations from potential sales to the processing of invoices.

 

Certification

A NAIT Customer Relationship Management (CRM) Certificate will awarded upon completion of the following four courses:

Program Outline